The 100 Block o North Kalamazoo Mall, east of the Radisson, will be the beginning point of the Great Lakes Brass Second Line Parade as part of the 2025 Sounds of the Zoo free music festival. The parade will wend its way through downtown Kalamazoo, ending at Bronson Park with a short concert on the main stage.

Bell’s Brewery is a pioneering craft brewery founded in 1985 in Kalamazoo, Michigan, known for iconic beers like Two Hearted Ale and Oberon. With a passion for “Inspired Brewing,” Bell’s remains deeply rooted in the community, crafting quality beer and creating memorable experiences at the Eccentric Café and beyond.

Bronson Park is located in the heart of downtown in one of the city's original blocks. It's Kalamazoo's oldest park and is named after the city's founder, Titus Bronson. It's location makes it a prime spot to host gatherings and events, a role it has played throughout its history. Because of its location and importance in Kalamazoo, its sometimes referred to as Kalamazoo's "front porch". Bronson Park is a great place to connect with friends and neighbors at any of the popular events that are held there. There is plenty of shade covering the benches and tables, paved walkways to stroll on, and a variety of sculptures and memorials. Outdoor table tennis is also available for those that are interested in some friendly competition (the Kalamazoo Public Library has paddles you can borrow). Every summer Bronson Park hosts Lunchtime Live!, a weekly event with food trucks, live music, vendors, and games on Fridays during lunch hour. During the holiday season, the park hosts Kalamazoo's annual Tree Lighting Ceremony, where the community comes together to celebrate the season and light up the park. Bronson Park is also available to rent for special events. You can learn more about hosting a special event here.

Acrisure is a technology-enabled financial and insurance services company founded in 2005, headquartered in Grand Rapids, Michigan. In the Kalamazoo area, Acrisure operates through partner and acquired agencies, such as Whitaker-LaChance in Portage, which is part of the Acrisure network of independent agencies. Whitaker-LaChance offers a full spectrum of insurance and risk-management services, leveraging Acrisure’s broader capabilities and carrier access. Another relevant name is Burnham & Flower Financial, Inc., based in Kalamazoo, which is majority-owned by Acrisure’s MGA (Managing General Agency), showing how Acrisure is integrated into local financial advisory and brokerage functions.

Cherri, a local fine arts gallery owner for over 30 years, with a love of both art and chocolate, turned her passion for chocolate into a business. Cherri opened her first retail store in 2014, along with her daughter, Ashley, a chocolatier and graduate from KVCC's Culinary and Sustainable Arts Program. Their taste for high quality chocolate and artful presentation has earned them a steady and growing stream of faithful patrons. Our Retail Location in Kalamazoo Come and visit us. Our shop is located on the downtown Kalamazoo walking mall. Our unique store features a full coffee bar, ice cream bar and much more. Featuring many other local merchants' product such as Uncommon Coffee Roasters, Bakewell Co. and Lafayette Creamery.

Crawlspace Comedy Theatre is Kalamazoo’s home for improv and sketch comedy. If you’ve got a craving for the odd, the spontaneous, and the hilarious, this is the place for you. Crawlspace Comedy’s flagship team Crawlspace Eviction has been entertaining Kalamazoo with its unique brand of comedy since 2003. CCT has produced many teams over the years including Kind of Pretty Women, t&a, Family Secret, Small Victories, & Joyce2Men. If you’ve got a funny bone, we’re sure to find a way to aggravate it in all the right ways. Plus, since learning improv is something that everyone can benefit from, Crawlspace Comedy Theatre teaches improv classes for all ages. Whether you’re interested in performance or want improv skills to improve personal communication, you’re welcome here. Every reason for learning improv is legit.

Green Door Distilling was founded in 2014 and was the first distillery to open in Kalamazoo since 1858. With a focus on bringing people together, our award-winning products have been and continue to be creatively crafted to invite spirit connoisseurs and newcomers alike to share in our ongoing adventure of refining the craft spirit industry. So, why the name Green Door? We thought you would ask that! In the prohibition era chances were that a door painted green meant it fronted a speakeasy, it was one of the only forms of advertisement used to showcase where liquor was sold. Lucky for you, we've moved past the era of that liquor being made in a bathtub. Speakeasies in general received their names as patrons were often told to "speak easy" about these secret bars in public. (Feel free to shout about ours!) One thing that should be noted is that, for the first time in American history, social and financial status did not define you, both the rich and the poor could gather to illegally drink together. We plan to continue that trend— but from a legal vantage point. Green Door Distilling is open to all, and we want you to feel that from the moment you walk in. For us, a green door means a good time, and we hope to see you having exactly that whether you are joining us in our tasting room, or purchasing our spirits for your own adventure. In Good Spirits, Green Door Distilling

Jerico is a community of creative entrepreneurs, makers, and artists founded by Krystal and Jeb Gast in 2014. Located in three historic buildings at the industrial edge of the Edison neighborhood in Kalamazoo, MI, the community is home to 23 shared and individual studio spaces currently occupied by a broad range of creative operations, including fine artist studios, an industrial design agency, video and music production studios, a rentable photography studio, coffee shop, yoga studio, tattoo shop and more. Jeb and Krystal manage the day-to-day operations along with Margot, the Events and Marketing Manager, to provide physical space and other opportunities to creatives and artists in Southwest Michigan. Our workshops, faire’s, art gallery, and private resident studios provide unique opportunities to the greater Kalamazoo community for artistic and creative experiences. Come see it for yourself! OUR TENANTS Avery Mandigo Argenta Park Earth Body Pottery Eight Thirty Seven Elemental Media Fiddle Leaf Cafe Fido Motors Guild Hold Space Creative Home Energy Solutions Hot Metal Artist Kalamazoo Backyard Yogis Kalamazoo Kiln Room Kelly Root La Luna Recording & Sound Lindsay Meeker Photography Ola Sagrada Sound Piano Quest Sara Rio Ceramics Seedling Studio Sew Retro Stuffed Brain Studio The Clover Room Traeger Pellet Grills Trent Rex Tattoo Weavers Unlimited Weirder Wonderland

La Luna is an 1800 sq ft, 8-room recording studio housed within an extensively renovated 1940's foundry in Kalamazoo, Michigan. A full-service facility, La Luna offers a wide variety of audio services, as well as workshops and private lessons, with an extensive collection of vintage and modern equipment and a staff of dedicated engineers, producers, and interns skilled in a wide variety of styles.

Old Dog Tavern is a staple of Kalamazoo’s live music scene, known for its warm, eclectic atmosphere, great drinks, and dedication to showcasing local and touring talent. From high-energy bands to intimate acoustic sets, we pride ourselves on creating memorable nights for both artists and audiences.

The Clover Room is an intimate listening room for creatives of all kinds, focusing on FEMALE, BIPOC, and LGBTQIA+ artists. We believe that all artists deserve a comfortable and safe space to perform where they can connect with their audience. A minimal artist fee that supports keeping the doors open, pays for our sound engineer, ticketing platform, and marketing of the events is taken off the top of the ticket sales, and then 100% after goes directly to the artists. -Our venue seats 55 people and special VIP seating is available for certain events. -Our space is modular and is a multi-use space! Inquire about rentals for your upcoming private event, workshop, or gathering. -We offer private rentals for your next staff retreat, workshop, or celebration. For booking artists, events, and private rentals, please send all inquiries to Thecloverroomkalamazoo@gmail.com